Concord raises $3M Seed Funding

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The agentic infrastructure for media buying

Media buying, without the manual work.

From brief to live campaign across every platform. Your team approves, Concord executes.

New Chat
Advertisers
Skills
Automations
Dashboards

Shared Chats

IKEA Spring YouTube on DV360
Weekly report IKEA

Recent Chats

Midnight Cream US launch
IKEA Spring YouTube on DV360
Nike pacing check
Weekly report IKEA
Samsung Galaxy launch
Camille LaurentNorthlane Media
Northlane Media›IKEA Spring YouTube on DV360
Launch the IKEA spring YouTube campaign on DV360 from the media plan. Same structure as last quarter.
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Trusted by media teams at agencies and advertisers

  • WPP Media
  • Havas
  • dentsu
  • Havas Play
  • Galeries Lafayette
  • Groupe SEB
  • Evropa 2
  • MV Group
  • Dataventure
  • Haiku
  • JOON Media

Campaign execution

From media plans to live campaigns

Concord reads media plans in any format, takes the creatives, applies your rules and prepares the whole structure as platform actions, checked before anything goes live.

The real case: L'Oréal Paris Age Perfect Midnight Cream, from media plan V3 to 3 campaigns, 9 ad sets and 22 ads on Meta.

New Chat
Advertisers
Skills
Automations
Dashboards

Shared Chats

IKEA Spring YouTube on DV360
Weekly report IKEA

Recent Chats

Midnight Cream US launch
IKEA Spring YouTube on DV360
Nike pacing check
Weekly report IKEA
Samsung Galaxy launch
Camille LaurentNorthlane Media
Northlane Media›Midnight Cream US launch
LOreal-Par…lan_V3.xlsx
loreal-par…am-meta.jpg
+2 more attachments
Build the Age Perfect Midnight Cream launch in Meta from this plan. The three creatives are attached.
New Chat
Advertisers
Skills
Automations
Dashboards

Shared Chats

IKEA Spring YouTube on DV360
Weekly report IKEA

Recent Chats

Midnight Cream US launch
IKEA Spring YouTube on DV360
Nike pacing check
Weekly report IKEA
Samsung Galaxy launch
Camille LaurentNorthlane Media
Northlane Media›Skills

Skills

Organise the instructions Concord uses. Group them in folders by platform or topic.

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Folders

Skills

Campaign naming convention

Every campaign, insertion order and line item follows Client_Market_Season_Objective_Channel. Uppercase client code, no spaces, English words only.

2 days agodv360metatiktok
Pre-launch QA checklist

Before submitting a new campaign: names match the convention, flight dates match the media plan, budgets add up per line item, geo and language are set, brand safety exclusions are attached.

5 days ago
Brand safety exclusions

Apply the IKEA and Nike exclusion lists to every display and video line item. Never run on news or politics verticals for either brand.

1 week agodv360

Teach Concord how you work

Skills are reusable instructions Concord applies automatically. Start by letting Concord analyze one of your ad accounts.

Start analysis →Or write a skill by hand →

Advertising Memory

Every instruction becomes reusable. Every campaign becomes memory.

Skills capture the rules your team wants Concord to follow. Advertising Memory turns historical campaign activity into account-specific intelligence. Future campaigns should not start from zero.

Connected to the platforms your teams already use

Display & Video 360MetaTikTokYouTubeAmazon DSPGoogle AdsSnapchat

Our own integrations, not generic connectors: Concord sets every field a trader would.

Official platform partners

  • Meta Tech Provider
  • Google Partner
  • TikTok Marketing Partner
  • Snap Partner
  • Amazon Ads Verified Partner

How it works

From brief to live campaign, you stay in control

Concord does the setup work. You approve what matters before anything goes live.

  1. Your brief

    A media plan, email, or the agent's plan

    Your teamAgent
  2. Your rules

    Your conventions and past campaigns, applied every time

    Agent
  3. Built and checked

    Every setting double-checked against your plan and rules

    Agent + Concord toolsDeterministic systems
  4. Your approval

    You review what matters; nothing launches without you

    Your team
  5. Live and tracked

    Launched on each platform, then monitored and reported

    Agent + Concord toolsDeterministic systems

Efficiency and effectiveness

Less manual work, better execution, at every stage

Every stage of the media path, in a fraction of the time

Campaign setup

Up to 5× faster

Under 30 minutes from media plan to live campaigns, versus 2+ hours by hand

Optimization

Up to 10× faster

Approved changes live on every platform in minutes, versus 20+ minutes by hand

Monitoring and reporting

Up to 30× faster

An hour of exporting, merging and normalizing data, done in under 2 minutes

Concord estimates from platform usage

Built right, watched daily, learned for the next one

Compliance, coverage and learnings, measured on live campaigns. Performance at least on par with campaigns built by hand.

Setup · Compliance

100%

of names built to your taxonomy, no errors identified

350,000+ parameters checked against your plan and rules before launch

Optimization · Opportunities

12×

more optimization opportunities identified than a trader

Real-time alerts with the change ready to approve: 91% acted on within the hour

Learnings · Knowledge

10×

more campaigns turned into learnings for the next ones

100% of campaigns documented, history included; a team writes up 1 in 10

Source: Concord platform data, September 2026; the multiples are Concord estimates

Built for the teams that run media at scale

  • Your traders brief Concord in plain language and it operates the campaigns, with every client's rules applied by default.

New Chat
Advertisers
Skills
Automations
Dashboards

Shared Chats

IKEA Spring YouTube on DV360
Weekly report IKEA

Recent Chats

Midnight Cream US launch
IKEA Spring YouTube on DV360
Nike pacing check
Weekly report IKEA
Samsung Galaxy launch
Camille LaurentNorthlane Media
Northlane Media›IKEA Spring YouTube on DV360
IKEA_Spring_Media_Plan.xlsxSpreadsheet · 48 KB
Launch the IKEA spring YouTube campaign on DV360 from the media plan. Same structure as last quarter.
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Security and data protection, audited.

Your data never trains a model and is never shared between clients.

  • SOC 2TYPE IISOC 2 Type IICertified
  • GDPRGDPRCompliant
Explore Trust & Governance

Questions

Concord in brief

What is Concord?

Concord is the agentic infrastructure for media buying, automating campaign execution across advertising platforms. It turns briefs into live campaigns, managing setup, pacing, optimization, and reporting. Your team approves, Concord executes.

Is Concord a DSP?

No. Concord sits above the advertising platforms your team already uses, such as Meta, TikTok, Google Ads and DV360, and executes campaigns in them through direct platform integrations.

Which advertising platforms does Concord work with?

Concord is connected to Meta (Facebook and Instagram), TikTok, Snapchat, Google Ads, YouTube, DV360 and Amazon, which is in beta.

Can Concord build Facebook, Instagram, TikTok and Snapchat campaigns from a media plan?

Yes. Attach the media plan and Concord builds the campaigns it describes on Meta (Facebook and Instagram), TikTok and Snapchat, as it does on Google Ads, YouTube and DV360, through its own integration with each platform. Structure, naming and settings come from your media plan and your Skills, and significant campaign actions require approval by an authorized user.

How can I automate my Facebook, Instagram and TikTok ad campaigns?

Connect your ad accounts and give Concord your brief or media plan. Concord builds the campaigns, ad sets and ads on Meta (Facebook and Instagram), TikTok and Snapchat, adjusts their budgets, and reports on performance. It also builds campaigns on Google Ads, YouTube and DV360. Significant campaign actions require approval by an authorized user.

Is Concord an AI tool for social media advertising?

Yes, for paid social execution. Concord turns your brief or media plan into Facebook, Instagram, TikTok and Snapchat campaigns, ad sets and ads, adjusts their budgets and reports on performance, and builds programmatic campaigns on DV360 the same way. AI interprets the request; Concord's own platform integrations build and check every setting. Significant campaign actions require approval by an authorized user.

Do I still have to work in Meta Ads Manager or TikTok Ads Manager myself?

For most of the work, no. You brief Concord, review the platform actions it prepares, and approve them in Concord, which builds and runs the campaigns in each platform through its own integration. Some operations stay in each platform's interface, such as building customer-file audiences, and every integration page lists them.

Does Concord launch campaigns without approval?

No. Significant campaign actions require approval by an authorized user. AI models never interact directly with advertising platforms.

Who founded Concord?

Concord was founded in Paris in January 2026 by Nathan Venezia, Nicolas Cosson and Antoine Chwalek, and raised a $3M seed round. The team works from Paris and New York.

Designed to remove operational waste. Less manual setup, faster time-to-live, fewer configuration errors.

Ready to scale execution without scaling your team?